GM to officially kill off Saturn brand

Written by Johnathan Bodily

Domestic - GM

General Motors announced that the Penske Automotive Group (PAG) has decided to terminate discussions with General Motors to acquire Saturn. Penskes decision was based on its inability to source new products beyond what it had asked GM to build on contract.

GM will continue to maintain and service Saturn vehicles at any GM dealership.

Saturn had been a money losing brand for GM after an aggressive and optimistic launch twenty years ago.

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